Choosing the right monetisation for your Windows (Phone) store app


In this talk, various monetisation tools for Windows Store and Windows Phone Store apps are covered with sample scenarios. When monetising an app, it is important to pick the right tools to integrate. Whether it is a free, ad-supported ad or one with in-game purchase options, you can use existing SDKs to help you on your way. Maybe you have an existing toolset available already - in that case the integration of your own SDKs is a considerable option.


Speaker:  Kristina Rothe, Technical Evangelist at Microsoft Germany, has a distinct background in games, project & team management and IT. Passionate for games, she was able to look at various aspects of the games industry from a diverse set of angles: writing for German online games magazine Gameswelt, coordinating projects for Square Enix Ltd., across all platforms, leading browser and mobile development teams and projects for Travian Games GmbH